![]() ![]() Today, artists, managers and labels can add multiple people to their teams, choosing an appropriate access level for each team member in the process. There was also critical functionality missing from Spotify Analytics that often forced artist teams to share their account details with their label team in order for critical actions to be handled. However, these separate but similar platforms quickly got complicated because artists could see their stats at an aggregate level, causing confusion when the data didn’t align. This was well intentioned, the music industry is a complicated space and many labels don’t own full global rights to everyone release in their catalog, meaning legally Spotify can’t show them the full stats on any given piece of content. ![]() Spotify acknowledged this a few years ago, and built a separate tool for labels called Spotify Analytics. But most artists who reach a certain audience size eventually bring on a team, and often a label, as their career develops. Spotify for Artists was built for exactly who it says-artists. The music industry quickly learned how valuable the data was, and labels soon began asking for access to the stats-so Spotify built Spotify Analytics, a separate tool for labels to see how their artists’ music was performing. Spotify for Artists was the first product designed to help artists understand exactly how their music was performing on Spotify.
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